The other day in Typography, we had been given a lecture about four different categories of typography. Our main focus of the lecture was Separation.
Separation is a typographic method used to:
– to reinforce and or contradict a message
– to create multiple meanings
– to create a series
– to provide clarity
Over the next week or so, we will be exploring and working with the other three categories (including Fusion, Fragmentation, and Inversion). The objective was to try to convey separation in typography by laying out the Fall 2015 Academic Calendar for KCAI over our own photographs of various places on campus.
This is my exploration of Separation. The photos are shown in order of least to most successful in using Separation.
|So this was my first attempt to show Separation. Although some elements show this successfully, there are other elements that apply more towards the other categories of Typography.|
|This is actually my third attempt, the design pictured below was my second attempt. The text overlays the image and creates a separate message (clearly evident in the title), but the main body copy is still only lightly touching on Separation. This was just an exploration of mimicking some of the linear qualities of the photograph, but in retrospect I now realize that it’s not quite needed for this poster to show Separation.|
|This version of the previous design shows Separation the best. Once again the title is already displaying Separation from the photograph. This was actually the second attempt at Separation (I shoulda just left it at that point, haha). But it’s not a bad thing that I moved forward and messed with arranging the calendar grid diagonally, since it helped me to understand Separation better as a Typographic method of design.|
It’s kinda funny how these are supposed to be exercises, but I thoroughly enjoyed working on it and just letting loose with how I wanted to handle things. I also just really enjoy working with Type & Photo together, I’ve always enjoyed photo manipulation and was interested in photography itself so this was a fun and helpful exercise. I’m sure these typographic studies are going to help with my final book design for the 36 Hours documentation book project.
I’ll post again soon so I can show you my progress with the rest of the deliverables for the Folly Theater campaign in my Human Centered Design class.
“Give Me A Museum & I’ll Fill It” – Jonny Craig, Kyle Lucas, & Capt. Midnite