You lucky cats. You get TWO posts from me today! It’s funny how sometimes I won’t post for a couple days, and then you get a few in one day, but that’s what happens when I’m playing catch up!
This semester is one hell of a reading intensive semester so far. We basically have been reading articles left and right for all three of my studio classes as well as roughly 50-100 pages per class for my Western Thought course. In addition to reading for my Japanese course. This is probably what my life would’ve been had I majored in literature, haha.
Anyhow, here is my first round of logo sketches from the other day as well as a mood board for my brand. Located in the bottom right hand corner is my previous logo mark/business card. While I don’t absolutely hate it, I do think that it’s a bit more vibrant than my style now. I’ve definitely changed as a designer since I first created it a few years ago and it’s time to revisit the design.
It’s good to know that while the design field is competitive and consistently growing with talent, but the salaries also reflect that. The fact that bigger design companies are outsourcing to freelancers is also interesting since it opens up the opportunities to freelance without fear of completely unsteady income. This is the generation of technology, we are on the brink of continually improving our technological lives and design is not going to die out anytime soon.
This was a nice visual of the numbers behind the industry. Funny fact, I recently reconnected with my mother again after a couple years and I was showing her some of the work I’ve been creating and catching her up on my current life affairs. Turns out, due to misunderstandings on her behalf, she thought that I was going to art school for Illustration or Painting. Basically, she thought I was going for Fine Arts and thus she wasn’t very supportive of it. (Back in 2011, I had turned down a full scholarship for a university in Texas that was based on me majoring in something in the Science/Maths– needless to say, she was NOT happy about it). This article is definitely something that she should see now that she understands that I’ll be financially fine in this field, as long as I continually push myself to do more and better. Anyway, good news, she now supports me because I was explaining the graphic design field to her and how I have so many options for what I can learn and do in the industry. Good to know that I won’t be a starving artist right? haha (contingent upon my work of course). But the most important thing is the fact that I’ll be living a fruitful and happy life. If you think about it, in the end, when we’re all in the ground or our ashes are flying around wherever the wind takes us… money doesn’t mean shit. Yep, you can’t take that with you into the after life or the heavens or your next life. But the experiences, legacy, and happiness you have during your time here, that’s what really matters.
Though I have seen these trends apparent in logos time and time again, it’s interesting to see them all together on a page and named with a label for the phenomena. While I found the majority of designs to be visually appealing, I can also see the visual similarities between them all. The downfall to following the trends is the fact that trends will die, and the design is not quite timeless if there are so many others that resemble it. Although I will push myself to try to design outside of the current trends, it’s always good to know what they are and to pay attention to any aspects that could help nurture our own works. I definitely live by the belief that while I may not make the best designs right now, I have a good sense of design style/taste and only need to continually practice and make more to get to the point where I make new meaningful things that also look amazing.
Funny story, I was reading this article prior to starting my logo drafts the other day, not realizing that it was one of the assigned readings. I tend to start every design project/job with research and tend to come across articles like this pretty often. This article was helpful in reminding us that, as designers, our own brand is equally as important as our work because it sets forth a precedent for how we convey ourselves to others. It is also a sneak peak for the client to see how we are as a designer, highlighting our style and personality. Branding yourself is always one of the hardest tasks to take on because of the age old adage, “You’re always your own worst critic”. A saying that rings truest when we’re also our own client, right?
This was a helpful article in that it shows the different elements of a branding system and how they can all work together as well as separately for various formats. For myself, I definitely want to create a memorable mark that can stand strongly on it’s own while also complimented well with text for usage on my business cards, print promo items, and website.