The logo itself brings forth thoughts of a gimmicky tabloid, while the white space present within the sections of content is minimal and evokes somewhat of a claustrophic vibe. The search bar is in the navigation bar area, but set in the middle, thereby separating the tabs of content… not pleasing in my personal opinion. Hyperlinked text is a dark maroon color, scattered amongst the black sea of text. Headlines are fighting for attention with the lack of hierarchy present. This isn’t my favorite site of the three, visually, but it’s better than most.
The style of the New York Times is clean and well organized. While content sprawls over the page, it is contained well, with white space that is being utilized in a successful manner. This layout allows a bit more breathing room for the viewer’s eyes at the expense of slightly smaller font sizes. The hierarchy is strong and easily skimmable for key articles and the ads are placed strategically to maintain the clutter-free style. The logo is front and center at the top of the page, reminiscent of the physical newspaper itself. All text is in black with link indications minimalized to a mere underline upon hovering over certain words and titles. Time stamps are shown in a smaller font size with a dark red color while the links to provide opinions/feedback on articles are in a typical darker blue color, not too obtrusive to the overall design. Though there are a couple different font families on the page, the usage of varying weights helps keep distinguish the hierarchy without overloading the page with more than perhaps 2 serifs and 1 sans serif style.
USA Today opts for a more streamlined, modern feel. The top navigational section is set in reversed out white text against a black background, with each section indicated by a thin different colored stroke over the tab. As you hover over each button, they respond by having those colors take over the whole tab… giving the reader a nice sense of under-appreciated satisfaction as they move through the categories. Top stories are shown on the right hand side, with highlighted articles placed front and center. As opposed to using just text as interface, USA Today uses imagery that is subtly dimmed down and brightens upon hovering over it. The main difference between this site and the previous two would be that images are stronger, being used as a link and snapshot to capture the audience’s attention for each article. The article titles are placed at the bottom of each thumbnail/link. In the top left corner of each article, the category is listed in a colored text box that corresponds to the identity color of that section itself. Once again, ads are being placed strategically without being over powering and the USA Today pages uses the whole screen space in a successful manner that isn’t neglecting the usage of white space.