Here are some digital updates on the directions that I decided to go with. Some decisions were made based on feedback from the audience, whereas others were made based on personal judgment and design reasons. I have indicated which ones I’ll be moving forward with for the final campaign imagery.
|Program Cover Variations|
|Facebook Banner Design|
|Facebook Banner Mockup|
I have received some feedback/information from a staff member of the Folly Theater in regards to the contract billing percentages, so there will be more changes before the final critique. But I’m already in the process of fixing it and will upload it in the next update for this project. Basically, Charlie Brown needs more emphasis on the campaign pieces that don’t show the full graphic icon that I created. I don’t think I need to change it on the ones where you see the full icon, because the image conveys Charlie Brown in a strong enough manner that the words are just a secondary emphasis.
I’m pretty excited with how everything looks as an overall campaign though! I think it looks cohesive and elegant and I can’t wait to add it to my portfolio.