Here are the questions I’ve asked and my responses I’ve received.
1. Out of the designs, which one do you think is the strongest in each section?
(Top Section – Program, P)
(Middle Section – Billboard, B)
(Bottom Section – Facebook Cover, C)
All thumbnails are numbered from left to right, top to bottom.
2. Do these designs look like they are related to or belong in the same campaign as the poster?
3. What do you suggest should be changed in the sketches you chose?
4. Do you think the billboard design you liked is effective and easily read while on the highway?
5. Would you prefer to have the names of the artists included in the Facebook banner or do you think it’s fine without their names?
KCAI Peer response (Haas)
Final Selections: P2, B2, C3
Haas had said she liked how I was playing with the idea of negative space and the overall concepts initially today. But after our little one on one session + K. Ludwig, we realized that I needed to rework quite a decent amount of the initial sketches due to the architectural proportions of some of those spaces not being scaled down to true to size (I basically didn’t know what I was doing). Luckily, I saw her later on in the day while finishing up design sketches for this. She mentioned that I could try creating a bit more movement in my blocks of type, perhaps creating some kind of an undulation between the measure of the type and the surface.
Kim K. (23) – Graphic Design Senior @ Missouri State University
Selections: P1, B1 & B2, C3
Either of these on the billboard. Depends if you want the primary focus to be piano or mittens. They look like they belong together and color will help tie them together as well. I think some hand lettering mixed with type could really work with the knit design. As far as highway viewing, the left one definitely reads as billboard. Are you advertising the show for an establishment or for the artists? If it’s for an establishment I wouldn’t include their names. If it’s a promotional piece for the artists, definitely include their names.
Kelly L. (25) – Graphic Designer, Owner of Penfifteen
Selections: P1, B1, C1
2. I do believe they all relate. From the descriptions in the sketches they all have aspects from each other which ties them together.
3. I would fiddle with the layout [in the billboard] to make sure you don’t have a lot of negative space. I honestly think the FB banner one would translate well as a billboard.
4. [Referring to C1 design as billboard] That pattern is super recognizable and from the highway it would come across well.
5. The names would help in the poster especially since Facebook is all about advertisement now and I think putting the names will boost the visibility of the poster on Facebook.
Sam Thai (24) – Cosmetologist
Selections: P1, B2, C1
[In reference to P1]
I feel like it really ties in with your last poster design and the simplicity of it. The only thing I would change would be spacing/sizing with the font. But I know it will be in color so that could change everything.
[In reference to B2]
I would change the positioning a bit? It just feels off. I like the piano/mitten/charlie brown pattern that you have going on. (Does any of this have a location?) I like the placement of your words.
[In reference to C1]
The large pattern and the way you have your words are very eye catching. Quick and straight to the point. Even seeing the pattern you know right away that it’s Charlie Brown. I do prefer putting the artists’ names on the cover photo.
In addition to this feedback, I also attempted to get feedback from a wide demographic of people about my typography poster… but no one wanted to respond. haha. Basically my life.
But here are the only 2 responses I got from the 10 people I emailed as well as the questions I asked.
1) What did you think the poster was about when you first look at it?
3) Does it capture your attention and if so, why?
4) What changes do you think would improve the design?
J.M. (54) – Telecommunications Analyst
1) I like the sense of the art. The brown and black made it different than most all other that see.2) Christmas nostalgia feelings.
3) The Charlie Brown zig zag from his shirt. Some may not recognize it but those that do will get a kick of christmas nostalgia which may spur ticket purchase.
4) The piano is too rounded. The classic straighter lines may work better. Also the tree, staying in the straight pattern makes senses but the Charlie Brown tree is weak and slumps over at the top. Not sure if this would work in the design but it would tie in with the zig zag and title a bit more.
Response 2 (information withheld) – High School Assistant Principal
1. Stocking cap2. Winter
3. My eyes are drawn to the large zig zag in the middle.
In response to the feedback from my Charlie Brown Poster, both participants seemed to get a strong Christmas/Winter connection. So at least I did that correctly. I definitely agree with the piano comment and have proceeded to change the piano keys in the remaining Folly deliverables. I’m also changing the keys in the piano of the original poster for portfolio purposes. I considered doing the Charlie Brown slumped tree, both in the sweater and in my 15 second Save The Date animation, but it’s not working very well with the way the original pattern layout and grid system is.