I’ve developed various types of personalities that could be the demographic to appeal to for my design for the Bertolli olive oil. Their stories and personality board are shown below.
Celeste Loren, 22
A fashion blogger student who is trying to find time to make sure she has a healthy balanced diet even with her hectic schedule. She tries to cook at home as much as possible, while keeping her menu relatively light and simple but flavorful as can be. She’s an avid user of Pinterest and is always on the lookout for new healthy but low cost ingredients that can become staples in her kitchen arsenal. She recently read about the healthy benefits of olive oil both in the kitchen and as a cosmetic (hair and face masks/washes) and is in the market to find something that would work for her.
Russ Milligan, 31
Russ has always been a typical bachelor, not really caring to learn to cook for himself much or eat anything that was green. Within the last few years, he fell in love with a nice girl who pushed him to be more independent and put more care into several aspects of his life. This past month, they finally got married and are living together. They recently went to the doctor to do medical screenings before deciding to have a child and Russ finds out that due to his previous lifestyle and genetics, he is at risk of developing Type 2 Diabetes and having high blood pressure issues. The doctor recommends a change in his diet, such as switching from corn to olive oil, to help supplement a healthier lifestyle.
Marian Fiore, 67
Marian is a no nonsense, but loving grandmother of 17 grand-babies thanks to her own 6 kids that had grown up and spawned their own offspring. She always has at least one grand kid at her house per day because they all love her so much and she’s a huge family person. She helps watch and take care of these grand kids when the parents are at work or have to travel for work. Luckily, she’s always been healthy and knows how to cook amazing food due to her rich Italian family background. Recently, her favorite olive oil brand went out of business due to some internal company problems and she has no idea what to do. She doesn’t like too much change and finds a lot of these newfangled products to be too trendy and doesn’t believe their credibility due to them being a smaller chain. She doesn’t mind spending more money for good ingredients, but she just can’t read some of these labels and doesn’t want to start using a company that might disappear within the next few months.
Next step? Well, now we figure out the typefaces and color palettes and develop some of my ideas more and refine them to be geared toward each demographic group. See ya soon!