Ah! This is so hard. I’ve always enjoyed branding work and now that we have to select just one brand to redesign for the semester, I have no idea which direction I want to go. I’ve finally narrowed it down to the following categories:
- Restaurant (I love food)
- Hair Salon/Barber Shop (all my friends are hairstylists)
- Tattoo Shop (their brand/identity is usually lacking–but there are some really awesome studios out there that I’d love to brand–Klaim Street Tattoo, Franconville, France)
- A game developer company
I’m just going to pick something for now and maybe change it later if I don’t like it.
CHOSEN: M. Boss Barber & Salon
Problem Statement: In our busy lives, getting a haircut has become an overlooked routine that is just squeezed into the schedule when it’s already long overdue. Getting the haircut itself is another issue, either it takes a big portion of your time or you get rushed out so they can get to the next person. Either your hair isn’t the right length or the style isn’t quite right.
Mission: Our mission is to provide a timely and tailored grooming experience thanks to our skilled stylists, precise tools, extensive services, and complimentary beer.
Vision: To create an unique and unmatched masculine salon experience that will have men looking and feeling their absolute best until their next visit back.